It may be hard to tell from the site but sxsw interactive is delivering a new type of attendee experience this year; 3 hour workshops. Here is how it will go down. I am up first, at 2pm on Sunday, talking about design process, play, innovation and collaboration. Then Danny Riddell of Archetype will share his thoughts on client work, dev/designer workflow and creating a brand. Next up is Vidya Dinamani from Intuit will explore rapid experimentation, design iteration, developing insight and product structure to wrap the day.

Design process workshop flow for March 14th:

Sara Summers at 2pm
30 minute break

Danny Riddell at 3:30pm
30 minute break

Vidya Dinamani at 5:00pm
Q & A

We are going to do a bunch of fun exercises with the audience, so come on down!