I’m going to date myself right out of the gate and get it over with. The first couple years of college I learned mostly print layout and mechanical drafting (I checked my Pine account twice a week in the basement of the math building…tease away). The mid-90’s was a chaotic time to step into technology. But, there were some nice benefits. Fast forward a few years and I would have missed perspective drawing, light and color study, and lessons on exploded assembly, eye flow, alignment and positioning.
Should it really matter that I used a t-square and cut print layouts from acetate sheets?
Yes, these are better days. Broadband internet and high resolution screen space has allowed us to return to the foundations of design. The eye candy of a style magazine, the full page hero image with beautiful text flowing atop, is now in an app designers’ bag of tricks. What’s old is new again. More accurately, rich, pleasing design practices are possible digitally. Here are some simple print lessons I love.
Full page photo-editorials
In web design terms, a hero shot, describes high impact imagery either illustration or photography. This doesn’t have to be at the exclusion of your content, however. Fast Company Design does an amazing job with images. Watch as the page loads a full page hero shot and then loads the content around it. As you scroll down through the articles, you are offered an almost entirely visual browsing experience.
Visual movement helps you move a user’s eye through the content. Eye flow is important in any experience (you notice when it’s absent), but it becomes critical when you need to visually explain what your product does or what users need to step through to either get started or discover functionality.
The eye tends to like what the eye likes. We see this time and again with eye tracking studies. Even when the page is poorly constructed, the eyes trace back and forth searching those familiar places. The patterns I learned to follow are ‘C’, ‘L’ and ‘S’ flows. Placing content and/or hinting along those lines can guide users though an experience quickly and without confusion.
There’s many more great print practices I could have included. If I missed your fav, let me know!